Episode 50: Market Domination and Adaptation with Seth Greene
“You’ve got to keep the images moving. Otherwise, people’s attention starts to drop and they start multitasking.” Seth Greene is a nationally recognized marketer and the only person to be nominated three times for the GKIC Dan Kennedy Marketer of the Year Award. He’s our latest guest on the Spiral Marketing Podcast to tell businesses […]
Episode 49: Meaningful Contributions in Marketing with Tara Clever from MarginEdge
“It’s a time for us to start to be more disciplined around the way we position ourselves.” Tara Clever is the Vice President of Marketing at MarginEdge, a company that streamlines key processes for restaurants. She’s on this episode to discuss how the pandemic can lead to opportunities with the right data and empathy. Has […]
Episode 48: Marketeering with CMO Atokatha Ashmond Brew from Nonprofit HR
“I started at the Smithsonian when marketing wasn’t even a thing.” Atokatha Ashmond Brew learned valuable lessons during her time working at The Smithsonian. Little did she know exploring the past at the world’s largest museum would lead her to analyze past buying decisions around consumer behavior across many non-profit and for-profit organizations. Atokatha Ashmond […]
WealthEngine with Raj Khera on The Marketing Minute #4
Welcome to the Marketing Minute! We’re a short-form story-driven podcast designed to provide value and industry insight—all in under ten minutes. Every episode, we invite an expert guest to answer three questions: What’s your favorite story for marketing communications professionals? What were the insights gained? Why do you do what you do? It’s all the […]
Sticky Branding with Jeremy Miller on The Marketing Minute #3
Welcome to the Marketing Minute! We’re a short-form story-driven podcast designed to provide value and industry insight—all in under ten minutes. Every episode, we invite an expert guest to answer three questions: What’s your favorite story for marketing communications professionals? What were the insights gained? Why do you do what you do? It’s all the […]
Benton Crane of the Harmon Bros on The Marketing Minute #2
Welcome to the Marketing Minute! We’re a short-form story-driven podcast designed to provide value and industry insight—all in under ten minutes. Every episode, we invite an expert guest to answer three questions: What’s your favorite story for marketing communications professionals? What were the insights gained? Why do you do what you do? It’s all the […]
Episode 47: Epic Advertising with the Harmon Brothers’ Benton Crane
Benton Crane is the CEO of Harmon Brothers, the company behind viral videos that have generated more than a billion views and $350 million in sales. Viral marketing can be simply seen as stories with the stickiest concepts in our minds. That’s the approach Benton has taken in his quest to fix problems in the […]
The Marketing Minute Episode #1
Welcome to the Marketing Minute! We’re a short-form story-driven podcast designed to provide value and industry insight—all in under ten minutes. Every episode, we invite an expert guest to answer three questions: What’s your favorite story for marketing communications professionals? What were the insights gained? Why do you do what you do? It’s all the […]
Episode 46: Persuasive Video Marketing with Lorna Earnshaw
Lorna Earnshaw is a trilingual WINNING PRESENCE vocal coach, speaker, singer, songwriter and online marketing consultant based in California. Since 2004 she has grown her coaching business through stage and video presentations. Her YouTube and Facebook accounts have more than 5 million views altogether, while some of her posts went viral and […]
Episode 45: Brand Targeting & Demand Workshop with the Squeeze Network
Are you a creative professional working towards building a brand, but struggling to find the right direction? Creating a business plan that uplifts your life (as much as your customers do) is something that this week’s guests are all about: The Squeeze Network! The Squeeze Network is a group of energetic entrepreneurs, including actors, […]