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Spiral Marketing

Privacy Policy

Spiral Marketing (“we,” “our,” or “us”) operates spiralmarketing.com and its subdomains, including schools.spiralmarketing.com (collectively, the “Website”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Website or request our services.

By using our Website, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Website.

CONTACT INFORMATION. 

We welcome your comments or questions about this privacy policy. You may also contact us at our address:

2. Information We Collect

Information You Provide to Us

When you contact us, request a consultation, sign up for our newsletter, or use our services, we may collect:

  • Name
  • Email address
  • Phone number
  • Company/organization name and your role
  • Industry or sector information
  • Any other information you choose to provide in form fields, emails, or messages

Information Collected Automatically

When you visit our Website, we automatically collect:
  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages visited and time spent on pages
  • Referring website/source
  • Geographic location (city/state level)
  • Access times and dates

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your experience and analyze Website traffic. These include:
  • Google Analytics – to understand how visitors use our Website
  • Google Ads & Remarketing – to show relevant ads to visitors who have previously visited our Website
  • Facebook Pixel – to measure ad performance and show relevant ads on Facebook and Instagram
  • Session cookies – to remember your preferences during your visit
  • Persistent cookies – to recognize you on return visits
You can disable cookies through your browser settings, but some features of our Website may not function properly if cookies are disabled.

3. How We Use Your Information

We use your information to:
  • Provide the services you’ve requested (consultations, analyses, marketing services)
  • Communicate with you about our services and respond to your inquiries
  • Send you marketing communications about relevant services, if you’ve opted in
  • Process and fulfill service agreements
  • Improve our Website, products, and services
  • Analyze Website traffic and user behavior
  • Conduct research and develop new offerings
  • Comply with legal obligations and enforce our agreements

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:
Service Providers: We work with trusted third-party service providers who assist us in operating our Website and providing our services, including:
  • Email service providers (e.g., email marketing platforms)
  • Customer relationship management (CRM) platforms
  • Analytics providers (Google Analytics)
  • Advertising platforms (Google Ads, Facebook)
  • Payment processors (if applicable)
  • Web hosting and infrastructure providers
These providers are contractually obligated to protect your information and use it only for the purposes we specify. With Your Consent: We may share your personal information with your explicit consent. For example, if you request information about a partner’s services or ask us to connect you with a third party. Business Transfers: If Spiral Marketing is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information. Legal Requirements: We may disclose your information if required by law, court order, subpoena, or government regulation, or if we believe disclosure is necessary to:
  • Comply with legal obligations
  • Protect our rights, property, or safety, or that of our users or others
  • Enforce our agreements, policies, and terms of use
  • Prevent fraud or illegal activity
  • Respond to lawful requests from public authorities
Aggregated or Anonymized Data: We may share aggregated or anonymized information that cannot reasonably be used to identify you with third parties for research, marketing, analytics, or other purposes.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Retention periods vary based on the type of data:

  • Contact information from inquiries/consultations: 3 years from last contact
  • Client account and contract information: 7 years after contract termination (for legal/tax purposes)
  • Website analytics data: 26 months (Google Analytics default)
  • Marketing communication records: Until you unsubscribe or request deletion
  • Cookie data: Varies by cookie type (session cookies expire when you close your browser; persistent cookies remain until expiration or deletion)

After the retention period expires, we will securely delete or anonymize your personal information.

6. Your Rights and Choices

Access and Update

You may request access to the personal information we hold about you or request that we update or correct it by contacting us at hello@spiralmarketing.com.

Opt-Out of Marketing Communications

You can unsubscribe from our marketing emails at any time by:

  • Clicking the “unsubscribe” link at the bottom of any marketing email we send
  • Contacting us directly at hello@spiralmarketing.com

Please note that even if you opt out of marketing emails, we may still send you non-marketing communications, such as responses to your inquiries, service updates, or administrative messages.

Cookie Management

You can control cookies through your browser settings:

  • Most browsers allow you to view, manage, delete, and block cookies
  • You can set your browser to notify you when a website attempts to place a cookie
  • Visit org or allaboutcookies.org for detailed instructions by browser

If you reject cookies, some features of our Website may not work properly.

Do Not Track Signals

Our Website does not currently respond to “Do Not Track” (DNT) signals from browsers. We continue to collect information as described in this Privacy Policy regardless of DNT settings.

Delete Your Information

You may request deletion of your personal information by contacting us at hello@spiralmarketing.com. Please note that we may need to retain certain information for legal, tax, or administrative purposes, or to fulfill obligations under existing contracts.

7. Rights for European Economic Area (EEA) and UK Residents

If you are located in the EEA or UK, you have additional rights under the General Data Protection Regulation (GDPR) and UK GDPR:

  • Right to access – Request a copy of the personal data we hold about you
  • Right to rectification – Request correction of inaccurate or incomplete data
  • Right to erasure – Request deletion of your personal data (subject to certain exceptions)
  • Right to restrict processing – Request that we limit how we use your data
  • Right to data portability – Request your data in a portable, machine-readable format
  • Right to object – Object to our processing of your data, particularly for direct marketing
  • Right to withdraw consent – Withdraw consent at any time (where processing is based on consent)
  • Right to lodge a complaint – File a complaint with your local data protection authority

To exercise any of these rights, please contact us at hello@spiralmarketing.com. We will respond to your request within one month.

Legal Basis for Processing (EEA/UK): We process your personal data based on the following legal grounds:
  • Consent – When you submit a form, opt in to marketing communications, or otherwise provide consent
  • Contract – To provide services you’ve requested or to take steps before entering into a contract
  • Legitimate interests – To operate our Website, improve our services, prevent fraud, and communicate about services that may interest you (where not overridden by your rights)
  • Legal obligation – To comply with applicable laws and regulations

8. California Privacy Rights

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

Right to Know: You can request information about:

  • Categories of personal information we collect
  • Categories of sources from which we collect personal information
  • Our business or commercial purpose for collecting personal information
  • Categories of third parties with whom we share personal information
  • Specific pieces of personal information we’ve collected about you


Right to Delete: You can request deletion of your personal information, subject to certain exceptions.

 

Right to Correct: You can request correction of inaccurate personal information.

Right to Opt-Out of Sale/Sharing: We do not sell personal information. If our practices change, we will update this policy and provide an opt-out mechanism.

Right to Limit Use of Sensitive Personal Information: We do not use or disclose sensitive personal information for purposes other than those permitted by law.
Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your CCPA/CPRA rights.
To exercise these rights, contact us at hello@spiralmarketing.com or call (571) 318-6813. We will verify your identity before processing requests and respond within 45 days.

9. Children's Privacy

Our Website is not intended for children under 13 years of age (or 16 in the EEA/UK). We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately at hello@spiralmarketing.com so we can delete it.

10. Security

We implement reasonable physical, technical, and administrative safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

  • Secure socket layer (SSL) encryption for data transmission
  • Restricted access to personal information by employees and contractors on a need-to-know basis
  • Regular security assessments and updates

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

11. Third-Party Links and Services

Our Website may contain links to third-party websites, applications, or services that are not operated by us. We are not responsible for the privacy practices of these external sites or services. We encourage you to review the privacy policies of any third-party sites you visit.

This Privacy Policy does not apply to information collected by third parties through their websites, applications, or services, even if accessed through links on our Website.

12. International Data Transfers

If you are accessing our Website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers are located and our central database is operated. The data protection laws of the United States may differ from those in your country.

By using our Website, you consent to the transfer of your information to the United States and our use and disclosure of it in accordance with this Privacy Policy.

For EEA/UK residents: When we transfer personal data outside the EEA/UK, we ensure appropriate safeguards are in place, such as:
  • Standard Contractual Clauses (SCCs) approved by the European Commission
  • Adequacy decisions by the European Commission
  • Other legally approved transfer mechanisms

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:

  • Update the “Last Updated” date at the top of this page
  • Post the revised policy on our Website
  • Notify you by email or through a prominent notice on our Website if we make material changes that significantly affect your rights

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our Website after changes are posted constitutes your acceptance of the revised policy.

14. Contact Us

If you have questions, concerns, requests, or complaints regarding this Privacy Policy or our privacy practices, please contact us:

Spiral Marketing


1550 Wilson Blvd Suite 700
Arlington, VA 22209

Email: hello@spiralmarketing.com
Phone: (571) 318-6813
Website: https://www.spiralmarketing.com

We will respond to your inquiry within a reasonable timeframe, typically within 30 days.

For EEA/UK residents: If you are not satisfied with our response, you have the right to lodge a complaint with your local supervisory authority.