What Does it Mean to Practice Mindful Marketing?
Mindful Marketing Will Help You Make Better Decisions, Especially in a Time of Crisis Slow Down, Take in the Reality, and Make Wise Decisions with the Mindful Marketing Principles The challenges businesses are facing today in the aftermath of this crisis are unprecedented, as are the circumstances. Marketing plays an essential part in connecting with […]
TikTok Is Disrupting the Social Media World
What Does This Mean for Marketers and Brands? Instagram accounts for more than 69% of influencer related activities, but in the influencer marketing landscape, TikTok is coming in fast. Isn’t it just a platform for kids? That’s what some said about Instagram, but kids grow, and the reach of TikTok is growing with them. […]
10 Tactics for Expanding Your Opt-In List from a Cold List
Expanding Your Opt-In List How to Grow Your Contacts Smartly, Strategically, and Successfully We recently posed a question regarding email segmentation in a peer group run by long-time direct marketer Brian Kurtz. The responses were so insightful that we decided to compile, summarize, and share them in this post. Note: much of what we talk […]
How to Market Your Brand during the COVID-19 Crisis
10 Techniques to Navigate Promotion in Tumultuous Times These are unprecedented and uncertain times. The economic fallout from COVID-19 is already being felt, and economists predict those affects will only continue. We are not here to push an agenda of fear. We’re here to provide guidance and insight where we can during this sensitive and difficult […]
Is Twitter Dead for Brand Marketing?
And Should Your Company Bother with This Platform in 2020? Short answers: no, it’s not dead, and yes, you should bother (probably). (If that were the end of this blog, it’d be short enough to tweet—even back in the days of 140-character limits!—but we’ve actually got a lot more to say on this topic.) Whether you’re a […]
Hootsuite Social Trends Report for 2020
A cornucopia of controversies concerning privacy, hacking, fake news, and many other factors pervaded our digital lives in 2019. Despite that, as you might have guessed, Internet and social media use just won’t stop, can’t stop. Hootsuite recently released its annual report, and based on research and data from over three thousand marketers and interviews with industry […]
Discover How Esports Marketing Strategies Can Elevate Your Company
Discover How Esports Marketing Strategies Can Elevate Your Company Game on with millions of Millennials, Generation Z members, and influencers rocketing into the future of media and sports. Esports Defined Esports is a relatively new industry built around tournament-based video games, such as Fortnite, League of Legends, and others often played in arenas (of varying […]
The Key to Capturing More Sales? Applying the Marketing Funnel to Your Digital Strategy
You’re likely familiar with the basic idea of a marketing funnel, that wonderfully adroit way of understanding the evolution in how customers interact with your brand. In my experience, it’s one of the most powerful concepts a marketer can employ because it helps in multiple regards, whether it’s planning a content strategy, creating segmented campaigns […]
2019 Annual Planning
Your Annual Plan: Simple Steps to Crush Your Goals in 2019 I can’t force you to do it. However, I can assure you that of the 200+ companies that I’ve worked with, the ones who do nearly always get great results. I’m talking about documented annual planning. It’s really not that hard. If you want […]
REMEMBERING TO BE GRATEFUL IN 2016
This time of year is great to rebuild your foundation of gratitude. Since gratitude is scientifically proven to make you happier and it is common belief that helping others is also very helpful to you – it stands to reason that we should all build habits around expressing gratitude to others and ourselves. It is literally true that you […]