Geometric Growth
9 Use Cases “Geometric growth.” This has been a mantra for me this year. Just hearing these words from marketing legend Jay Abraham started a fire of inspiration in my mind. Before I even fully understood the term, the thought of what geometric growth meant for me was the most valuable part of this exercise. […]
What You Need to Know about SEO in 2020
The Past, Present & Future of SEO Best Practices The official definition of SEO, according to Google, is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”In order to define the current state of SEO […]
Five Ways to Increase Your Association Membership
Does this sound familiar? You’re managing association memberships and you’re strategizing on how to grow them. You’re asking yourself, Why would potential new members join my association? What’s in it for them, and how can I incentivize them to stay after their first year? Strong membership organizations flourish with strong acquisition strategies and proven retention programs. Are your membership numbers flat? Are you losing members, and do you need some fresh ideas to pump things up? Here are five key ways to increase your association membership.
What Does it Mean to Practice Mindful Marketing?
Mindful Marketing Will Help You Make Better Decisions, Especially in a Time of Crisis Slow Down, Take in the Reality, and Make Wise Decisions with the Mindful Marketing Principles The challenges businesses are facing today in the aftermath of this crisis are unprecedented, as are the circumstances. Marketing plays an essential part in connecting with […]
TikTok Is Disrupting the Social Media World
What Does This Mean for Marketers and Brands? Instagram accounts for more than 69% of influencer related activities, but in the influencer marketing landscape, TikTok is coming in fast. Isn’t it just a platform for kids? That’s what some said about Instagram, but kids grow, and the reach of TikTok is growing with them. […]
10 Tactics for Expanding Your Opt-In List from a Cold List
Expanding Your Opt-In List How to Grow Your Contacts Smartly, Strategically, and Successfully We recently posed a question regarding email segmentation in a peer group run by long-time direct marketer Brian Kurtz. The responses were so insightful that we decided to compile, summarize, and share them in this post. Note: much of what we talk […]
How to Market Your Brand during the COVID-19 Crisis
10 Techniques to Navigate Promotion in Tumultuous Times These are unprecedented and uncertain times. The economic fallout from COVID-19 is already being felt, and economists predict those affects will only continue. We are not here to push an agenda of fear. We’re here to provide guidance and insight where we can during this sensitive and difficult […]
Is Twitter Dead for Brand Marketing?
And Should Your Company Bother with This Platform in 2020? Short answers: no, it’s not dead, and yes, you should bother (probably). (If that were the end of this blog, it’d be short enough to tweet—even back in the days of 140-character limits!—but we’ve actually got a lot more to say on this topic.) Whether you’re a […]
Hootsuite Social Trends Report for 2020
A cornucopia of controversies concerning privacy, hacking, fake news, and many other factors pervaded our digital lives in 2019. Despite that, as you might have guessed, Internet and social media use just won’t stop, can’t stop. Hootsuite recently released its annual report, and based on research and data from over three thousand marketers and interviews with industry […]
Discover How Esports Marketing Strategies Can Elevate Your Company
Discover How Esports Marketing Strategies Can Elevate Your Company Game on with millions of Millennials, Generation Z members, and influencers rocketing into the future of media and sports. Esports Defined Esports is a relatively new industry built around tournament-based video games, such as Fortnite, League of Legends, and others often played in arenas (of varying […]