Episode 40: Thinking Beyond the Logo in Brand Management with Justin Jones of KDG Advertising




“Trust someone that trusts what you do.”


Just a few of the points you’ll learn in this episode:

  • The differences between brands and logos
  • What’s a transparent brand? What’s an authentic brand?
  • Why you can actually lose money doing things yourself, instead of hiring professionals
  • How easy it is to forget why you started a business in the first place


“When you’ve made yourself look bad, you’ve made your industry look bad.


  • Why it’s not bad to have a non-transparent brand (Coca Cola, McDonalds)
  • What happens when you step out of the terms you’ve established?
  • Some of the worst ways brands can degrade their company
  • Why chasing huge numbers in social media can get you lost in a sea of nothingness


Digital Marketing

  • Why treating your big and smaller clients with equal attention has a positive effect on the industry as a whole
  • Why motivational maxims are not going to take you to maximum success
  • The value in not seeking fame and acclaim
  • Do you really need 100 creatives?


“500 followers who actually like your product will grow your business more than 500, 000 fake followers.”


Where to learn more and reach Justin:


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