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https://youtu.be/edXpslW85hM After a two-year hiatus, the Spiral Marketing Podcast returns with Karl Boehm diving into the high-impact world of quarterly marketing plans. In this solo episode, Karl discusses the advantages of 90-day sprints over traditional yearly planning and outlines actionable steps to create a quarterly marketing plan that aligns with your big annual goals. Whether […]
Welcome to the Marketing Minute! We’re a short-form story-driven podcast designed to provide value and industry insight—all in under ten minutes. Every episode, we invite an expert guest to answer three questions: What’s your favorite story for marketing communications professionals? What were the insights gained? Why do you do what you do? It’s all the […]
“I retired officially at the ripe old age of 36” Peter Corbett is a highly awarded successfully retired/exited founder and CEO of iStrategyLabs – an Ad Age Small Agency of the Year agency that developed campaigns and innovative solutions to clients ranging from Ford to the Mr. Robot TV series, Facebook, and Volkswagen […]
Welcome to the Marketing Minute! We’re a short-form story-driven podcast designed to provide value and industry insight—all in under ten minutes. Every episode, we invite an expert guest to answer three questions: What’s your favorite story for marketing communications professionals? What were the insights gained? Why do you do what you do? It’s all the […]
“You’ve got to keep the images moving. Otherwise, people’s attention starts to drop and they start multitasking.” Seth Greene is a nationally recognized marketer and the only person to be nominated three times for the GKIC Dan Kennedy Marketer of the Year Award. He’s our latest guest on the Spiral Marketing Podcast to tell businesses […]
“It’s a time for us to start to be more disciplined around the way we position ourselves.” Tara Clever is the Vice President of Marketing at MarginEdge, a company that streamlines key processes for restaurants. She’s on this episode to discuss how the pandemic can lead to opportunities with the right data and empathy. Has […]
“I started at the Smithsonian when marketing wasn’t even a thing.” Atokatha Ashmond Brew learned valuable lessons during her time working at The Smithsonian. Little did she know exploring the past at the world’s largest museum would lead her to analyze past buying decisions around consumer behavior across many non-profit and for-profit organizations. Atokatha Ashmond […]
Welcome to the Marketing Minute! We’re a short-form story-driven podcast designed to provide value and industry insight—all in under ten minutes. Every episode, we invite an expert guest to answer three questions: What’s your favorite story for marketing communications professionals? What were the insights gained? Why do you do what you do? It’s all the […]
Welcome to the Marketing Minute! We’re a short-form story-driven podcast designed to provide value and industry insight—all in under ten minutes. Every episode, we invite an expert guest to answer three questions: What’s your favorite story for marketing communications professionals? What were the insights gained? Why do you do what you do? It’s all the […]
Welcome to the Marketing Minute! We’re a short-form story-driven podcast designed to provide value and industry insight—all in under ten minutes. Every episode, we invite an expert guest to answer three questions: What’s your favorite story for marketing communications professionals? What were the insights gained? Why do you do what you do? It’s all the […]
Benton Crane is the CEO of Harmon Brothers, the company behind viral videos that have generated more than a billion views and $350 million in sales. Viral marketing can be simply seen as stories with the stickiest concepts in our minds. That’s the approach Benton has taken in his quest to fix problems in the […]
Welcome to the Marketing Minute! We’re a short-form story-driven podcast designed to provide value and industry insight—all in under ten minutes. Every episode, we invite an expert guest to answer three questions: What’s your favorite story for marketing communications professionals? What were the insights gained? Why do you do what you do? It’s all the […]
