Episode 1: An Introduction to Spiral Marketing & Growth

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Episode 1 – Introduction to Spiral Marketing

Metaphor for consideration = Marketing as a vehicle for branded and personal
growth.

Marketing is the umbrella field for Branding + Advertising + Public Relations +
Sales + Social Media = Pistons Spinning to Drive Engagement between Customers.
Customers = Passengers. Vehicle parts = Product + Price + Promotion + Place.

Simplified Marketing Definition = the varying forms of Branded Communication
that lead to a desired action (most often a sale.)

More helpful Marketing Definition: “Appropriate” Branded Communication that
leads to an action desired by both parties.

Consider the power of a question to unlock value and imagination in this
Meritocracy.

David Ogilvy who said that “the greatest value advertising can provide is to be
insightful.”

TAKEAWAYS

For the marketer – building compelling bridges between the audience, the
customer, and the brand.  The titles, tools, and Team might change but your job is
as necessary as ever: to dream on behalf of the end-user, experiment, expand
what works, build a community, write and manage a plan.

For the Entrepreneur – marketing is a major part of your machine.

Stay in the know, and stay involved. Even small moves from you systematically
influence the momentum.

For the would-be-Entrepreneur – you’re just running out of excuses to not go for it.

Thank you!