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Spiral Marketing

Paul Duning is the Publisher and Co-Founder of Capitol Communicator, the Washington area’s most popular network for advertisers, marketers and public relations professionals.

Capitol Communicator serves the Mid-Atlantic region of communications professionals through its media properties, delivering targeted news, high-quality events, valuable career tools and continuing education, and by helping connect thousands of communicators region-wide. Paul is also co-producer of the PR Summit DC, Mid-Atlantic Marketing Summits, and Campaigns and Marketing Summit.

The cameras have gotten better, but it’s still the eye that frames it just right.

Just a few of the points you’ll learn in this episode:

  • Technophobia is a red herring. The old usual suspects (creativity) always prevails
  • The importance of being close to the action, even if it’s not your fight. (Involvement with local associations, networking events)
  • What newcomers do to get noticed

I don’t see, at least hopefully not in my lifetime, where the robots take over everything. It’ll still be the human character continuing to evolve…the communications process.

Insights for Starters & Seasoned Players

Starters:

  • How to reach for success with new forms of communication
  • When and how to approach taking risks
  • Establishing your own voice

Seasoned Players:

  • How taking even bigger risks (and how Apple gets it along with other clients)
  • How the human element perseveres in any new digital landscape
  • Why your mind, body and people around you affect your learning experience