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Trust someone that trusts what you do.
Just a few of the points you’ll learn in this episode:
- The differences between brands and logos
- What’s a transparent brand? What’s an authentic brand?
- Why you can actually lose money doing things yourself, instead of hiring professionals
- How easy it is to forget why you started a business in the first place
When you’ve made yourself look bad, you’ve made your industry look bad.
Brands
- Why it’s not bad to have a non-transparent brand (Coca Cola, McDonalds)
- What happens when you step out of the terms you’ve established?
- Some of the worst ways brands can degrade their company
- Why chasing huge numbers in social media can get you lost in a sea of nothingness
Digital Marketing
- Why treating your big and smaller clients with equal attention has a positive effect on the industry as a whole
- Why motivational maxims are not going to take you to maximum success
- The value in not seeking fame and acclaim
- Do you really need 100 creatives?
500 followers who actually like your product will grow your business more than 500, 000 fake followers.
Where to learn more and reach Justin:
Podcast: Play in new window | Download
Podcast (marketing-minute): Play in new window | Download | Embed