The Key to Capturing More Sales? Applying the Marketing Funnel to Your Digital Strategy
You’re likely familiar with the basic idea of a marketing funnel, that wonderfully adroit way of understanding the evolution in how customers interact with your brand. In my experience, it’s one of the most powerful concepts a marketer can employ because it helps in multiple regards, whether it’s planning a content strategy, creating segmented campaigns […]
2019 Annual Planning
Your Annual Plan: Simple Steps to Crush Your Goals in 2019 I can’t force you to do it. However, I can assure you that of the 200+ companies that I’ve worked with, the ones who do nearly always get great results. I’m talking about documented annual planning. It’s really not that hard. If you want […]
REMEMBERING TO BE GRATEFUL IN 2016
This time of year is great to rebuild your foundation of gratitude. Since gratitude is scientifically proven to make you happier and it is common belief that helping others is also very helpful to you – it stands to reason that we should all build habits around expressing gratitude to others and ourselves. It is literally true that you […]
PRODUCERS – to write more concisely for the web.
We are the ADHD generation. We flit from one idea to another. This presents a problem for business writing which generally needs to be logical, linear, and cohesive to be efficient. This also holds true for most writing on the web. You need to capture attention and deliver value immediately. This post will give you a process to […]