What Private Schools, Trade Associations, and B2B Companies Can Learn from Each Other About Marketing

What Private Schools, Trade Associations, and B2B Companies Can Learn from Each Other About Marketing I’ve spent two decades working across three industries that rarely trade notes: private schools, B2B companies, and trade associations. Schools are relationship-driven. Deep connections, heart-centered community, families who become part of the fabric. B2B companies are system-driven. Data, automation, relentless […]

How Much Should a Private School Spend on Marketing?

How Much Should a Private School Spend on Marketing? Does this sound familiar? Your CFO pulls up last year’s budget, adds 3%, and calls it done. Or your board debates the marketing line item for 45 minutes without once mentioning enrollment goals. Maybe you’re staring at a $50k marketing budget wondering if it’s too much […]

Enrollment Increases When When Families Love Your Niche Profile

Enrollment Increases When When Families Love Your Niche Profile Generate Niche Profile Reviews From Happy Families Most private schools treat their Niche profile like a business card—basic information that just sits there, hoping someone notices. But smart schools understand it as a 24/7 Enrollment Ambassador, working around the clock to attract ideal families.
 With 70% […]

What Google Review Removals Mean for Your Private School

How to Take Advantage of Google’s Review Removal Policy If your school has a Google Business Profile, there’s a good chance your reviews are already gone. On April 30, Google began removing all reviews and star ratings from listings categorized under “General Education Schools”—which includes primary, middle, and high schools. At the same time, they […]

100 Ways to Promote Your Private School: A Complete Marketing Guide

According to a study by the National Center for Education Statistics, private school enrollment has been steadily declining in the last few years, making effective marketing strategies more crucial than ever. Additionally, a 2024 survey by the National School Choice Awareness Foundation found that 72% of parents actively searched for new schooling options and 64% of parents expressed a desire for […]

3 Major Private School Marketing Insights from 30 Social Media Audits in 3 Months

Over the past three months, we’ve conducted over 30 social media audits for private schools. This endeavor has been a labor of love, and it has shown several prevalent patterns highlighting significant opportunities that most schools are missing for stronger online visibility and engagement.

7 Private School Marketing Strategies to Improve Enrollment and Retention in 2024

Discover How Private Schools Are Securing Their Competitive Edge in 2024…and Beyond In the evolving educational landscape, whether your private school experienced a surge in enrollments during the COVID-19 pandemic or faced challenges, focusing on new enrollment and retention remains pivotal for the sustained success of your institution. Digital marketing emerges as a crucial strategy […]

Digital Marketing Facts You Need to Know for Home Remodeling

The digital marketing industry was valued at over $56 billion in 2021, and that number continues to grow year over year. As every industry becomes increasingly crowded, it’s important for businesses to help themselves stand out with these digital strategies. If you’re looking to promote your home services—a particularly competitive industry—it’s especially important to know the different types of digital advertising available to you, as well as how to utilize home services SEO to get the reach you want and to generate the leads that will sustain your business.

There are, however, a few things you need to know about how to use these strategies successfully. Keep reading to learn five key areas that will help your home services SEO strategy.

Adapting PPC Strategy for Virtual Events

Events are switching from in-person to virtual. Many brands are being left wondering how to adjust their marketing strategies, especially when it comes to pay-per-click (PPC) campaigns. For example, ask yourself, am I ready to plan a virtual event? These five tips will help you navigate this relatively new terrain.

Advanced Segmentation Is More Accessible Than Ever

How Artificial Intelligence Is Making Segmentation Faster, Easier, and Cheaper The relationship between sales and marketing is in constant flux. Marketing is now expected to deliver “hotter” prequalified leads to sales, all while taking greater responsibility for more of the sales funnel. With the rise in marketing automation, much of what used to be exclusively […]