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If they haven’t experienced disruption, they will.
Just a few of the points you’ll learn in this episode:
- Why industries often go through disruption, and how to not be left behind
- What is the “agile” difference in branding?
- Why disruption on a smaller scale is more aggressive than you think
- The importance of solving your customer’s problems
The average consumer is becoming more involved with the development process.
Brands
- Why your value shouldn’t be too affected by growing/changing markets
- Selling your products is secondary. Wait, what? Why?
- How do companies rally people around their brand? What do they all have in common?
- Why more brands = more power for consumers
Marketing
- Why real time data is great but dangerous to be overly reactive to it
- How technology enables consumers to actually help your message be heard
- How optimizing your customer’s journey can create risk for your long-term growth
- What do companies need to understand to keep long-term customers?
It’s less important to have the final version of a product than to have people willing to give feedback
Where to learn more about and reach Greg:
Podcast: Play in new window | Download