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Awards Company Cuts Cost Per Conversion from $305 to 64 Cents
Recognized International Awards Company
How Spiral Marketing rebuilt direct response advertising, content production, and enterprise SEO for these premier business awards, 2018 to 2022
Problem
Created in 2002, this organization is a collection of business awards competitions. Across various categories they recognize business-related accomplishments, excellence, and contributions of organizations and individuals across the globe. They approached Spiral Marketing to majorly increase their editorial volume of blogs. They were also in need of an enterprise-level SEO audit and restructuring plan.
Problem Summary
- The organization wished to have more success with their PPC efforts, and they sought to bolster awareness, traffic, and conversions through increased content production.
- The organization needed the technical expertise and knowledge to initiate an enterprise-level SEO audit and restructuring plan.
Solution
Spiral Marketing implemented a digital marketing strategy that included extensive content creation (social media posts, blogs, and newsletters), as well as social media advertising. Spiral Marketing developed and implemented a streamlined process for interviewing recent award winners, creating eight monthly article features that enhanced brand awareness and illustrated value to prospective entrants. An enterprise-level SEO audit was conducted and a restructuring plan was implemented based on those results. There was a particular emphasis placed on the client’s PPC Google Ads campaigns. Reporting was provided to track results, gain insights, and adjust strategy where necessary.
Solution Summary
- Completed an SEO audit and adjusted existing SEO strategy
- Implemented a digital marketing campaign that included PPC and social media ads, as well as content creation
- Underpinned the campaign with SEO strategy and reporting
The Results
