Episode 42: Your Agile Brand with Greg Kihlström





“If they haven’t experienced disruption, they will.”


Just a few of the points you’ll learn in this episode:

  • Why industries often go through disruption, and how to not be left behind
  • What is the “agile” difference in branding?
  • Why disruption on a smaller scale is more aggressive than you think
  • The importance of solving your customer’s problems


“The average consumer is becoming more involved with the development process.”


  • Why your value shouldn’t be too affected by growing/changing markets
  • Selling your products is secondary. Wait, what? Why?
  • How do companies rally people around their brand? What do they all have in common?
  • Why more brands = more power for consumers



  • Why real time data is great but dangerous to be overly reactive to it
  • How technology enables consumers to actually help your message be heard
  • How optimizing your customer’s journey can create risk for your long-term growth
  • What do companies need to understand to keep long-term customers?


“It’s less important to have the final version of a product than to have people willing to give feedback”


Where to learn more about and reach Greg:


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