Swim School Sees Over 400% Increase Leads

Infant and Adult Swim School
How We Skyrocketed this Infant and Adult Swim School’s Site Leads by 406%
This client is a swim school with multiple locations throughout the mid-atlantic region. They offer classes to students six months and up. This includes globally recognized and certified courses for infants, adults, and teams. The owners were referred to us by a former client who we had helped with a successful exit. They were primed and ready to grow their awareness, online presence, including social media community size and engagement. They specifically wanted help increasing and diversifying their qualified leads and sales sources and quantity

Problem Summary

  • This client was primed and ready to grow their onlines sources and quantity of leads and sales.


To increase the company’s online presence and lead generation, Spiral Marketing initiated a robust strategic plan that included pay-per-click (PPC) Google Ads, social media posts and advertising, content (monthly blog and newsletter), search engine optimization (SEO), web design and development, and reporting to track results and to adjust strategy as needed.

Solution Summary

  • Implemented a digital marketing program that included ads, social media management, content creation, and web development
  • Underpinned the campaign with SEO strategy and reporting

The Results

After the campaign was initiated, the client saw increased conversions across their social platforms and website. (Total site leads increased annually by 406%, with organic traffic increasing monthly by 896%. Facebook traffic saw an annual increase of 1,131%.) Contributing to these results were the PPC efforts. WeAquatics had an annual increase of 158% in PPC clicks, a 250% monthly increase in PPC conversions and an annual increase of 53%.