Education for Students with Learning Differences
A private school specializing in supporting students with learning differences, including ADHD, needed to improve visibility and attract inquiries from local parents actively searching for specialized education options.
The challenge was breaking through a competitive private school landscape, where many families were unaware of the school let alone its specialization. At the same time, the school needed to stretch its enrollment marketing budget, prioritize efficiency, and avoid overtly salesy messaging when engaging families navigating sensitive decisions.
To help the school reach its goals, we launched a digital marketing strategy across Meta (Facebook and Instagram) and Google Ads. The campaign featured a “Lead Magnet” strategy, a PDF giveaway in return for the parents’ contact info to signal their interest, The ADHD School Success Guide—that addressed common parental concerns and served as a high-performing entry point to generate leads.
Targeting focused on parents aged 30–55 with school-aged children (6–17), and campaign creatives were tested across formats and placements. Lead form ads were used to reduce friction, while platform-specific optimization helped improve overall campaign performance.
Solution Summary
After Spiral Marketing efforts, the school experienced a significant transformation in its digital marketing performance. By shifting to a value-first, multi-channel approach, the organization saw exceptional growth in lead generation and marketing efficiency. Social campaigns alone delivered a 522% increase in qualified parent leads. Image-based ads contributed to a 326% boost in engagement compared to previous ad formats. Lead form ads outperformed traditional landing pages, driving a 238% increase in conversions. Campaign optimization led to a 429% improvement in cost-efficiency compared to the education industry average. Most impressively, the best-performing Meta campaigns achieved a 584% lift in cost-effective lead generation.
