PIHRA

In order to increase attendance at the annual PIHRA conference, increased exposure was necessary. Spiral Marketing developed a multifaceted membership promotion and event campaign in order to improve the organization’s marketing funnel, reach, and subsequent exposure. Through digital advertising, social media efforts, videography, and design guidance, Spiral Marketing dramatically increased the volume of targeted traffic to the event website. Social media featured dynamic, engaging content, such as interviews with speakers for the upcoming conference, which promoted repeat traffic. These efforts were done in conjunction with PIHRA’s traditional marketing initiatives, giving the client a “best of both worlds” approach. To allow PIHRA’s staff time to focus on their responsibilities, Spiral Marketing handled nearly all aspects of this digital campaign. This included proactive efforts, such as providing exhibitors and sponsors with graphics and ready-made verbiage to help promote the event.

Solution Summary

• Implemented a multifaceted event promotion campaign, including digital advertising, social media posts, videography, design guidance, and creative direction
• Ensured the digital campaign worked in conjunction with the association’s traditional marketing efforts
• Handled nearly every aspect of the campaign, freeing up PIHRA staff members to focus on their responsibilities